Transforming Customer Engagement in Life Sciences by aligning Technology, Data and Business Strategy to create meaningful omnichannel experiences for HCPs.
To, ultimately, better the patient care.
Passionate about the application of technology to serve human needs and drive business outcomes.
I hold four degrees across IT and Business, and I have built my career mostly in Life Sciences: from storing patients’ electronic health records and helping HCPs manage their clinics, to orchestrating omnichannel engagement from the medicine providers’ side.
Clinicians are always at the center of my focus, with the ultimate goal of better patient care. I bring a continuous improvement and self-awareness mindset to the services, products, projects and teams I work with.
Create impact on business outcomes rather than focusing solely on IT outputs: leveraging competitive advantages, improving ratios, lowering costs, aligning strategy and changing behaviours—making them accountable and measurable.
My aim is to connect Strategy, Technology and Execution end-to-end, ensuring adoption, scalability, reliability, maintainability and a healthy total cost of ownership.
Applied AI for customer-centric marketing to define the Next Best Action of sales forces. Orchestrating omnichannel customer engagements at scale:
Integrated all the commercial processes, implemented Veeva and the company's first e-commerce.
If you are exploring how to elevate Customer Engagement in Life Sciences—through AI, Omnichannel, CRM, or Data-driven platforms—I’d be glad to discuss how my profile can bring value and fit to your organisation.